We are told not to judge a book by it’s cover but let’s be honest: when it comes to buying new products at the store, our eyes are trained to find those goods with only the most appealing labels. I started analyzing my own spending habits and realized that I spend a lot of money buying goods that have pretty adorable packaging. Let’s take a look at some of my favorites, shall we?
A UK beauty bestseller, I first discovered Boots when I was traveling in London. You can’t help but run in to a Boots shop in the UK; it’s like a Sephora or Ulta. But when I saw their cosmetic line at Target last month, I was intrigued. Look at how cute their labels are?
I wasn’t able to enjoy brunch at Sarabeths in NY but you can buy their special jams and relishes at specialty stores or online. What first drew me in was their simple label. Black and white with a small border. Sometimes keeping it simple is the best marketing tactic.
My ultimate favorite summer dessert is frozen yogurt. I’ve always professed my love for this addicting stuff but when Yogurt-A-Go-Go came in to town, my frozen yogurt expectations were shattered. Their yogurt is the best, hands down. Not to mention that their store design and logo are eye-catching and wonderfully colored.
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I always look at packaging design, even in the grocery store! You can find some really appealing ones there too. Thanks for sharing your favorites!
I think subconsciously good packaging design tells me that the product is good. I often times rely on this thinking when purchasing wine, always looking for the prettiest label when I don’t know what to get. Obviously, this doesn’t always turn out in my favor, but at least the bottle was cute!
I work in marketing… and I love it!
oooh i have a sarabeth’s addiction too! it is just the best!